The positive perception of the 2004 East Coast Music Awards and Conference depends to a large extent on
the consistent application of its visual identity standards.
Whether on business cards, stationery, signs, posters, brochures or in audio-visual presentations, each design
use of the visual identity communicates and reinforces the 2004 ECMA image to its audiences.
Following guidelines establish the basic look for each use of the identity. This way we will begin to build and
strengthen awareness of our identity and event.
|The Event Signature and Logo
The 2004 event signature consisting of the
logo “ECMA” and tagline is the event’s most
important identification element. The two
components form an inseparable unit with
proportions which should not be altered.
Both event signatures exist in English
The logo is custom-drawn and should not be
used in text, or as part of a headline. When
the event name is mentioned in a text, it
should be written in the typeface that is being
used. (e.g. 2004 East Coast Music Awards and
The tagline “YA KNOW YA GOTTA GO...
FLAT OUT!” is drawn in outline based on the
Decapot font. This enables the Mac and PC
user to print the event signature as an EPS or
The logo/tagline may be used in its entirety or
it may be used only with the words “FLAT
OUT!” if space is restricted.|
|Space and Size Relationships
The first example shows specific construction
proportions of the logo which may have to be
referred to for special applications.
The minimum space indicated around the
logo, as shown opposite, should
remain free of all additional elements so
as not to compromise the visual appearance
of the logo.|
The event signature is in two colours;
Dark Blue PMS 288 and
Metallic Silver PMS 877 .
If the corporate signature needs to be
reproduced using four-colour process,
colors are achieved as follows:
|Other Accepted Colours
When a two-colour signature is not practical
or economical, a one-colour signature can be
used as shown opposite.|
|These colours can also be used with the
shortened tagline logo version as well.|
|Applications on Backgrounds
When applying the event signature or logo on
light backgrounds the corporate colours
may be used or alternatively the one-colour
signature in either Dark Blue or Black.|
|Dark backgrounds require the signature to
be reversed out white as shown opposite.|
|Applications on Backgrounds|
|Incorrect Uses of the Event Logo
and the Event Signature
The signature and logo is the primary
identifier of the event. Its presentation should
always be consistent with the guidelines as
described in this manual.
Misuses of the event logo and signature as
shown opposite are not permitted. This
applies all logo and signature versions.|