Starbucks (произносится «Ста́рбакс») — американская компания по продаже кофе и одноимённая сеть кофеен. Управляющая компания — Starbucks Corporation. Starbucks является самой крупной кофейной компанией в мире, с сетью кофеен более 19 тыс. в 60 странах, в том числе 12 781 в США, 1241 в Канаде, 1062 в Японии, 976 в Великобритании (на март 2012 года) и 60 в России (на октябрь 2012 года). Starbucks продает эспрессо и напитки на основе него, другие горячие и холодные напитки, кофейные зёрна, чаи, горячие и холодные сэндвичи, пирожные, закуски и такие предметы, как кофеварки, кружки и стаканы. Штаб-квартира компании — в Сиэтле, штат Вашингтон, США. http://www.starbucks.com/

The Starbucks brand is one of the most recognized and admired in the world. We believe our people and our products form the foundation for our marketing strategy. The uncompromising quality of our products and our focus on making a genuine, personal connection with our customers have enabled us to create uplifting experiences that currently define and differentiate us. And this has enabled us to inspire moments of connection that create a brighter outlook for ourselves and our world. That is the brand promise of Starbucks and the heritage entrusted to those who market the brand.

The primary WPS logo is composed of the Siren symbol and the phrase “We Proudly Serve.” The WPS wordmark is composed of the phrase “We Proudly Serve” locked up with the Starbucks wordmark. It always appears vertically reading upward, and should have a TM symbol.

Consistent adherence to the color guidelines will help build visibility and recognition of your association with the brand. Full-Color Logo In the preferred use of the primary WPS logo, the logo is Starbucks Green and white and is placed on a white/light-color background. Full-Color Reverse Logo Use when background color or imagery adversely affects the legibility of the wording. Note that background color or imagery cannot appear through the WPS logo nor can the logo be altered in any way including, without limitation, to make it fit any theme, ambiance or external environment. The WPS logo can only be used as shown here. One-Color Black Logo/One-Color Reverse Logo Use is limited to one-color or two-color printing where Starbucks Green is not available.

Color Specifications Print the primary WPS logo in its three correct colors: Starbucks Green, black and white. (For Starbucks Green, use Pantone® 3425 C. Do not use any other green.) Print on uncoated stock, matching Pantone® 3425 C ink to coated hue. No other colors may be substituted. The Starbucks logo on any other material must visually match Pantone® 3425 C. If you are unable to print in color, or if you are unsure that you can visually match to Starbucks Green, you must print in two-color black and white, or black only on a white background. No other colors may be substituted. Colors shown in this guide have not been evaluated by PANTONE, Inc., and may not match the PANTONE Color Standards. PANTONE is a registered trademark of PANTONE, Inc.

Full-Color Logo Use the full-color logo when the background color value is between 0% and 60% after conversion to grayscale. Full-Color Reverse Logo Use the full-color reverse logo when the background color value is between 80% and 100% after conversion to grayscale. One-Color Black Logo Use the one-color black logo when the background color value is between 0% and 80% after conversion to grayscale. One-Color Reverse Logo Use the one-color black Siren symbol with white type when the background color value is between 60% and 80% (after conversion to a grayscale).

Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space. Primary WPS Logo Minimum clear space is at least 2X, where X equals the distance from the side of the Siren symbol to the widest part of the logo. WPS Wordmark Minimum clear space is equal to 150% of the height of the “B” letterform. How Small Can I Go? In the primary WPS logo, the Siren symbol should be no smaller than .35" (9mm) width, while the word Starbucks in the WPS wordmark should be no smaller than .5" (13mm) height. Primary WPS Logo with the Operator's Logo The primary WPS logo should be 1/3 of the operator logo size for pieces 8.5"x11" and under. The primary WPS logo should be ¼ of the operator logo size for pieces larger than 8.5"x11". This helps reinforce the relationship (e.g., it’s Joe’s Café first and Starbucks plays a supporting role).

We encourage you to become familiar with the correct uses of the primary WPS logo and WPS wordmark. The integrity of the logo must be respected at all times. Don’t stretch, condense or otherwise alter or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. 1. Do not re-create or retype the words. 2. Do not stretch or alter our logo in any way. 3. Do not change our logo color. 4. Do not use graphic effects or outlines on our logo. Do not emboss the logo out of a color background. 5. Do not place our logo in a shape. 6. Do not overlap other graphics or text or photography. 7. Do not screen the logo. It should always print at 100% ink density. 8. Do not reverse logo out of a color. 9. Do not add a ring around the siren. 10. Do not pair the primary WPS logo with the WPS wordmark. 11. Do not angle the WPS wordmark. Always use it vertically reading upward. 12. Do not rearrange the type, or change the size of “We Proudly Serve” in proportion to the Starbucks wordmark.