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Cloudmark

THE CLOUDMARK LOGO. Cloudmark is represented with two logo version - a horizontal version an a vertical version. For consistency, please use the vertical version only where the horizontal logo with not fit. The logo below shows the color breakdown for the PMS version. These callouts are for reference only when printing. Do not attempt to recreate the logo. The white space in the center of the umbrella “bug” should never be transparent. It should be white.

LOGO COMPONENTS. The logo consists of the umbrella graphic symbol or “bug”, the Logotype, and the Registered Symbol. The Logotype is based on the font Avenir and typeface is the color grey (PMS 431C). Do not attempt to recreate it.
REVERSED LOGO USAGE WITH SOLID COLORED BACKGROUND.
The Cloudmark logo below shows the value breakdown for reversing the logo out of a colored background. These callouts are applicable to any mid to dark color used in the background. Follow these directions carefully. If you must make alterations outside the scope of these standards, contact marketing@cloudmark.com. 1. Choose your background color. Whether it is a PMS, RGB or CMYK color, load the color into the color palette as a single spot color. 2. Follow the percentages of the background color below in order to achieve a true representation of the logo reversal. The center of the logo should NOT appear transparent.
UNACCEPTABLE LOGO USAGE. The following are examples of incorrect usage. 1] Don’t outline the logo. 2] Don’t alter the logo colors. 3] Don’t change the proportion of the logo, or distort it in any way. 4] Don’t place the logo on a busy photographic or patterned background. 5] Don’t place a color logo on a background with a similar color value. 6] Don’t change the lockup.
COLOR. THE FOLLOWING PMS COLOR SPECIFICATIONS ARE FOR USE IN SPOT COLOR PRINTING ONLY.