Color is a key identifier for the Hitachi Wordmark. The Hitachi
color palette consists of a primary color, 3 secondary colors and a
broad palette of ancillary colors. The primary color of Hitachi
Group Companies is Hitachi Red (PMS 185c). When reproducing
Hitachi Red, always match to the Pantone® coated equivalent. The
secondary colors are Hitachi Silver (PMS 8180), black and white.
The ancillary palette is not mandated, but is a guide to presenting
the Hitachi brand most effectively.
The purpose of the ancillary palette is to have a range of colors that support and complement the primary colors.
Use of bright colors as backgrounds detracts from the Hitachi Wordmark and is prohibited. Strong, rich colors
that balance and complement Hitachi Red should be used. A selection of approved colors is listed below. Also listed
are a selection of non-recommended colors. Though not a complete list, it is a representation of the bright
palette of colors that should be avoided in Hitachi Group Company communications.