Home

Hewlett-Packard

Hewlett-Packard

Hewlett-Packard (HP) — крупная американская компания в сфере информационных технологий, поставщик аппаратного и программного обеспечения для организаций и индивидуальных потребителей. Штаб-квартира компании расположена в Пало-Альто (Калифорния, США). Компания предоставляет решения в области ИТ-инфраструктуры, персональных вычислительных систем и устройств доступа, услуги по системной интеграции, сервисной поддержке и аутсорсингу, а также устройства печати и средства вывода изображений.
HP invent logo.
Scale and size.
To communicate effectively while maintaining the integrity
of our identity, three standard sizes of the HP invent logo
have been created: small, medium and large. Use the size
appropriate for the communications piece to ensure that
the registration mark (®) is in the correct proportion for
your application.
The invent logo should not be reproduced smaller than
.375” or 9.5mm in width.
Color and imagery.
The two-color HP corporate logo is used for corporate
stationery, business cards and signage. Within this logo,
the word “invent” is always black.
The HP invent logo can also be shown in all black on a white
background, or reversed to white when shown against a
dominant color field.
When used as a corporate sign-off on marketing materials,
the HP invent logo can also be placed over an image or
illustration. However, there must be sufficient contrast for
clear legibility. Be mindful of the placement of the HP invent
logo near a photograph of a person’s face or over a busy,
distracting photo.HP invent logo.
Color palette.
To ensure that color is consistently applied, we’ve chosen
a 17-color palette for use in all HP communications. The
palette is separated into dominant colors, supporting neutral
colors and corporate colors. Combined with photography
and ample white space, one dominant color holds a
communications piece together.
Choosing a color.
Take advantage of the full range of colors in the palette
by varying the dominant color of your communications
pieces. Choose a dominant color that enhances the
acompanying photography and content to create a
unified message suited to your audience.
Restrictions.
Colors should not be segmented by customer or used
to create sub-identities within the brand—doing so would
not be consistent with our unified brand identity. Do not
use colors other than those in the HP palette. Colors
should never be tinted back, gradated or combined
to create new colors.
Print specifications.
Adhere to the specifications in these standards and use
qualified vendors and reliable reproduction methods to ensure
consistency of colors. To ensure color accuracy when matching
colors for printed materials, use the PANTONE ® Color
Matching System as your reference.
The CMYK mixes are based on media tests using coated stock.
The mixes may need to be adjusted to suit your process. Match
to PANTONE standards.