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Philips

Royal Philips — голландская компания с широчайшим ассортиментом технологичных товаров, которые улучшают качество жизни людей благодаря значимым инновациям. Наше производство делится на три основных направления: световые решения, потребительские товары и здравоохранение. Компания занимает лидирующие позиции в разработке оборудования для кардиологии, неотложной помощи и медицинского обслуживания на дому, в области энергоэффективных светотехнических решений и инновационных систем освещения, а также электробритв и средств личной гигиены, приборов и средств для ухода за полостью рта.
Wordmark – specifications.
Standardized form. 
The Philips wordmark is a registered trademark and should not be altered in any way. It must always be used consistently in its standardized form. This provides legal protection and aids recognition and awareness. See our trademark policy for rules on the use of our trademarks. Note that these rules replace the UD-D 1111 Standard policy.
Color.
You must always reproduce the wordmark
in Philips blue on a white background. The
specifications are as follows:
• Pantone 300
• CMYK: C100, M44, Y0, K0
• RGB: R11, G94, B215
• HTML: 0b5ed7
• RAL 5015
For some communication tools it may not be
possible to apply Philips blue. The exceptions are:
• Product hardware: apply the wordmark
in the color of the product graphics. The
wordmark must have enough contrast with
the background and the background must be
an even color
• One-color printing (black), e.g. flexographic
packaging, user manuals and some leaflets:
the wordmark appears in black.
Check the specific communications tools in
Our Brand Identity for the rules.
Shield – specifications.
Standardized form.
The shield is a registered trademark and should
not be altered in any way. It must always be
used consistently in its standardized form. This
provides legal protection and aids recognition
and awareness. See our trademark policy for
rules on the use of our trademarks.
Note that these rules replace the UD-D 1111
Standard policy.
Color.
Reproduce the shield in white on a Philips blue
background or in Philips blue on a white
background.
For some communication tools it may not be
possible to apply Philips blue. The exceptions are:
• Product hardware: apply the shield in the color
of the product graphics, in the printing color of
the type plate, or mold it into the material of
the product
• One-color printing (black), e.g. flexographic
packaging, user manuals and some leaflets: the
shield appears in black.
Check the specific communications tools in Our
Brand Identity for the rules.
Color – specifications.
Philips blue.
The Philips blue is based on Pantone 300. There
are different color specifications for applications
in print, on screen and in other reproduction
methods and materials. Each is described in the
palette.
Standard color palette.
Use only colors from the standard color palette
built from six base colors and their shades
(including the Philips blue). Always check
specific applications for how color is used.
In Graphic Elements you can find the color
specifications for tables, graphs and the like. In
Our Brand Identity at pww.ourbrand.philips.com
you can find out how color is used in specific
communications tools.
Do not use unspecified colors.
The CMYK values are for print applications, and
the RGB and # values for onscreen.
Typography – specifications.
Our typeface.
For professional designers, a font with an
alternative figure 1 is available from Monotype
for tabular settings.
Onscreen typefaces.
For certain applications such as presentations
use Arial instead of Gill Sans. For internet
applications use Verdana. Refer to the rules for
each onscreen application area. For information
on the typefaces in our product user interfaces,
contact brand.helpdesk@philips.com.
Typesetting.
• Range all text left
• Never center or range text right
• Always use standard letter and word spacing.
Professional designers may adjust individual
letter spacing in headlines manually to visually
balance the spacing
• Use type only in its standard form and do
not alter it in any way, such as condensing or
extending letters
• Make sure the single and double quotation
marks from the original text are transferred
correctly when you copy it into another
application
• Do not use automatic hyphenation. Use manual
hyphenation only for long words in a body text
that cause a visually disturbing gap in a layout.
Never hyphen headlines.