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CMH

DEFINITIONS.
Logo – The icon and logotype together make up the system
logo. As such, these elements should never be separated or
altered. (See System Logo below)
Icon – This cross with the ‘C’ incorporated into it was retained
from the former hospital logo and represents the link to CMH’s
history.
Logotype – This is the configuration of the name CMH
Regional Health System within the signature. The logotype must
be used as shown. There should be no type font substitutions
or proportion alterations.
Entity – The space directly below the line of the logotype is
either left blank or contains one of the five accepted entities.
(See Entity Logos below).
ACCEPTABLE ARTWORK.
To ensure high-quality reproduction and the correct usage of the
corporate identity, it is imperative that you provide your vendors
with the proper materials. Do not use Xerox copies of logos,
mastheads or stationery. Camera-ready artwork is computergenerated
line art on photographic-quality paper that is
necessary for proper scanning resolution and clear reproduction.
Digital artwork is an electronic file of the logo, artwork, etc.
that vendors can work directly from to output for reproduction.
The vendor’s specifications and the nature of the project will
determine which form of artwork is required. Please contact
Community/Public Relations for materials.
COLOR.
The current approved corporate colors are Pantone 280,
Pantone 543 and black.
In any printed application, color should be applied only as
follows:
• 2 PMS colors – the icon is PMS 543, the logotype
and entity are PMS 280.
• 1 PMS color – there are two acceptable options:
• Both the icon, logotype and entity are printed in
100% PMS 280.
• The icon is a 40% screen of PMS 280 and the
logo type and entity are 100% PMS 280.
When the logo is to be printed in black, there are two
acceptable options:
• The entire logo is 100% black.
• The icon is a 40% screen of black, the logotype and
entity are 100% black.