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Healthy Ohioang

Healthy Ohioang

l o g o m a r k.
A logo mark is concentrated communication, representing
the core of what a company or program believes,
projects, and provides. Our logo mark is a symbol
showing a natural unwinding and change of direction
that represents eliminating unhealthy habits and entering
a new and healthier life. Under certain circumstances,
this graphic may be used as a separate design
element, independent of the type. In those cases, it
should always appear as a screened back image and
never as the primary focus of any piece.
l o g o t y p e.
The logo type is the foundation of the logo mark,
adding validity and weight to the logo as a whole.
Designed to work together as a team, the logo mark
and logo type establish the backbone of the Healthy
Ohioans, small steps, big strides brand image. Used as a
unit, these elements help to build and promote lasting
awareness of the brand, while creating trust between
Healthy Ohioans.
n o m a n ' s l a n d.
This diagram illustrates the minimum
distance of empty space that must surround
the Healthy Ohioans logo. No other graphic
or type should enter this area except for the
logo with tagline. Please follow these simple
guidelines for implementing all print, Web,
multimedia, and alternate uses.
m e a s u r i n g u p.
When reproducing the logo on collateral
materials: Vertically, it can never appear
smaller than 1.5” or larger than 2.5” in
height. Horizontally, it can never appear
smaller than 1” or larger than 2” in height.
a w o r d f r o m o u r s p o n s o r s.
The logos and/or taglines of any sponsoring
entities must adhere to the “minimum
distance” guideline. Sponsors’ logos must be
no larger than 70% of the Healthy Ohioans
logo.
n e v e r :
1) Disproportionally stretch or scale the Healthy Ohioans logo.
The logo elements must be scaled proportionally as a unit
to maintain their design integrity.
2) Scale the logo mark and the logo type separately.
The logo elements must be scaled proportionally as a
unit to maintain their design integrity.
3) Skew the Healthy Ohioans logo
dimensionally on any print or collateral materials.
Multimedia and Web applications will have different
applied rules for the use of a dimensional logo.
4) Place graphics in the no man's land area
around the logo. See the diagram on the previous page
for these set dimensions. The logo should not be
placed in several color fields at once.
5) Change the distance between the logo mark
and the logo type. This will result in an unbalanced
appearance. The logo elements must be scaled
proportionally as a unit to maintain
their design integrity.
6)Alter the size relationship between the
logo and tagline. This will result in an unbalanced
appearance. The logo elements must be scaled
proportionally as a unit to maintain
their design integrity...
p i c k a c o l o r ,
j u s t n o t a n y c o l o r.
When designing new pieces for this
initiative, use only colors that appear
in the Healthy Ohioans color palette
to the left.
Please see identity section for use of
colors in the logo.
The colors shown on this page and throughout
the Brand Book have not been evaluated by
Pantone, Inc. for accuracy and may not match
the PANTONE Color Standards. Please refer to
the current edition of the PANTONE Color
Formula Guide for accurate colors. PANTONE®
is a registered trademark of Pantone, Inc.
The color chips shown are a CMYK
representation of the PMS colors.