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Pfizer

Pfizer

Pfizer, Inc. — американская фармацевтическая компания, одна из крупнейших в мире. Компания производит самое популярное в мире лекарство Липитор (Аторвастатин, используется для снижения уровня холестерина в крови). Также компания продаёт следующие популярные лекарства: Лирика, Дифлюкан, Зитромакс, Виагра, Целебрекс, Сермион, Достинекс, Чампикс. Акции компании Pfizer включены в базу расчёта Промышленного индекса Доу-Джонса 8 апреля 2004 года. Штаб-квартира расположена в Нью-Йорке, а главный исследовательский центр находится в Гротоне, штат Коннектикут.
Logo: clear space.
Always surround the Pfizer logo with the amount of
clear space shown to ensure that the logo is easily
identifiable as well as visible and legible wherever
it appears.
Clear space is the minimum “breathing room”
maintained around our logo. It also defines the
minimum distance between the logo and the edge
of a printed piece. The clear space around our logo
is equal to the height of the Pfizer logo. Do not
position any text, graphic elements, or other visual
marks inside the recommended clear space.
Logo: on backgrounds.
Place the logo on backgrounds that provide
good contrast and legibility to ensure that it is
clearly recognizable.
Logo don’ts.
Ensure that our logo is clearly recognizable by using
it properly, and do not alter it in any circumstances.
Consider the logo version and the background
it is placed on to provide the best legibility. The
examples show various uses to avoid.
The Pfizer colors.
The color palette is made up of the Pfizer blue
and supportive neutral colors (black, gray, and
white). The secondary color palette consists of a
complementary set of bright colors that convey
boldness and optimism.
The Pfizer primary typeface.
Pfizer’s primary typeface is FS Albert.
Modern, flexible, easy to read, open, and accessible,
FS Albert is uniquely suited for a wide range of visual
communications. Multiple levels of typographic
hierarchy are defined both for impact and clarity of
our communications.
When to use.
Use FS Albert for all Pfizer printed communications
where possible. Use FS Albert in rendered form for
online and electronic applications. When use of FS
Albert is not possible, use the recommended system
typeface (see page X). The weights shown for FS
Albert are approved for use.
Purchasing the font.
Pfizer does not own a company-wide license for FS
Albert, and international copyright law forbids us
from sharing the font both internally and externally.