Walmart: "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992) Walmart.com is a lot like your neighborhood Walmart store. We feature a great selection of high-quality merchandise, friendly service and, of course, Every Day Low Prices. We also have another goal: to bring you the best shopping experience on the Internet. Founded in January 2000, Walmart.com is a subsidiary of Wal-Mart Stores, Inc. Our headquarters is on the San Francisco Peninsula near Silicon Valley, where we have access to the world's deepest pool of Internet executive and technical talent. But we think of ourselves, first and foremost, as a retailer. So our ties to Bentonville, Ark. — where Sam Walton opened the first store that bore the Walton name and where Wal-Mart Stores, Inc., is still based — give us our foundation.
|Clear space. • Always maintain clear space around the Walmart signature to protect the logo from distracting graphics or typography. • For the signature, measure clear space by the height of the “r” in Walmart for vertical space, and the width of the ”r” for horizontal. • For the symbol, measure clear space by half of the height of one spoke. • Never allow typography or other elements to “invade” the signature or the symbol.|
|Logo color. When the logo appears on a white background, use our primary, authorized Walmart medium blue (PANTONE® 285 C).|
|Alternative color backgrounds. Our primary, a • uthorized Walmart medium blue (PANTONE® 285 C) is preferred when you need a blue background. When using blue as a background, reverse out the logo. • When the Walmart logo is used on a color background that is in equal value or brighter than PANTONE® 285C, reverse the logo out to white • Our two other blues (PANTONE® 287 C and PANTONE® 284 C) are acceptable if necessary, though NOT preferred. They may be used in restricted instances, such as in materials for services, for example.|