Bentley

Bentley Motors Ltd. (произносится: Бэ́нтли Мо́торз лимитед) — британская автомобилестроительная компания, специализирующаяся на производстве автомобилей класса «люкс». С 1998 года входит в состав германского концерна Volkswagen Group.

История английского автопроизводителя Bentley началась 18 января 1919 года, когда Уолтер Оуэн Бентли (англ. Walter Owen Bentley), совместно с Ф. Барджесом и Г. Варлеем разработали свой первый автомобиль.

В 1922 году машины «Bentley» выиграли командный приз в гонках Tourist Trophy, а год спустя один из представителей этой славной серии финишировал четвёртым в Ле-Мане.

В конце 1930 года Bentley выпустила свою самую престижную модель — 8L. Она стала «лебединой песней» фирмы как независимой

В июле 2011 года компания Bentley заявила о намерении выпустить свой первый (не считая «Bentley Dominator») кроссовер.

Весной 2012 года на Женевском автосалоне был представлен концепт внедорожника Bentley EXP 9 F. 23 июля 2013 года Bentley официально подтвердила, что внедорожник будет строиться в г.Кру (Crewe, Англия) и поступит в продажу в 2016 году.

Материнская компания: Volkswagen Group

Сайт: http://www.bentleymotors.com/

BENTLEY SYSTEMS, INCORPORATED the official name is Bentley Systems, Incorporated. Should be referred to as Bentley Systems, Incorporated, Incorporated or Bentley. DO NOT use Bentley, Inc., Bentley Sytems, Bentley Systems, Inc. or BSI. BENTLEY INSTITUTE the official name is bentley institute. DO NOT use BI or Institute. BE USER GROUP The official name is BE User Group. MICROSTATION V8 XM EDITION The official name is MicroStation V8 XM Edition. DO NOT use MicroStation XM, V8, XM Edition. Note: the capitalization of MicroStation must include uppercase “M” and “S” PROJECTWISE V8 XM EDITION The official name is ProjectWise V8 XM Edition. DO NOT use ProjectWise XM, V8, XM Edition. Note: the capitalization of ProjectWise must include uppercase “P” and “W”

PUBLICATIONS AND ADVERTISEMENTS Brochures, Booklets, and Catalogs. The company identity mark and/or the logotype may be used on the front at the top or bottom (right, left, or centered). Company identity mark placed on the inside back or front cover of brochures, booklets, and catalogs will be placed at the bottom left of the page with the copy right information to its left. Examples of locations for elements are shown below. The company identity mark and/or logotype will not be used as a dominant design element in brochures, booklets, and catalogs. Self-Mailers. The company identity mark and/or logotype may be incorporated into the mailing panels of publications intended to be self-mailers. Recommend placement of the graphic elements is shown at right. (Seek advice regarding U.S. Postal Service requirements for mailing panels.) Posters and Banners. When the company identity mark and/or logotype is used on a poster or a flyer, it will be placed at the bottom left of the page. Advertisements. The company identity mark and/or the logotype may be used at the top or bottom (right, left, or centered) as shown in the examples. It will not be used as a dominant design element in advertisements. Seek advice from design professionals to avoid visual conflict between advertisement design elements and graphic standards.PUBLICATIONS AND ADVERTISEMENTS Brochures, Booklets, and Catalogs. The company identity mark and/or the logotype may be used on the front at the top or bottom (right, left, or centered). Company identity mark placed on the inside back or front cover of brochures, booklets, and catalogs will be placed at the bottom left of the page with the copy right information to its left. Examples of locations for elements are shown below. The company identity mark and/or logotype will not be used as a dominant design element in brochures, booklets, and catalogs. Self-Mailers. The company identity mark and/or logotype may be incorporated into the mailing panels of publications intended to be self-mailers. Recommend placement of the graphic elements is shown at right. (Seek advice regarding U.S. Postal Service requirements for mailing panels.) Posters and Banners. When the company identity mark and/or logotype is used on a poster or a flyer, it will be placed at the bottom left of the page. Advertisements. The company identity mark and/or the logotype may be used at the top or bottom (right, left, or centered) as shown in the examples. It will not be used as a dominant design element in advertisements. Seek advice from design professionals to avoid visual conflict between advertisement design elements and graphic standards.

COLORS The official Bentley colors are blue and black with an accent color of green. For print color reproduction use blue (PMS 301), black and green (PMS 355). When using process color, the build formula for blue is 100% cyan, 43 magenta, 19% black. The process build formula for black is 100% black. The process build formula for green is 100% cyan, 91% yellow and 6% black. On the Web, for the closest web-safe color match, use these hexadecimal values: #084887 for blue, #000000 for black and #009e57 for green.

FONTS, COLORS AND GRAPHICAL ELEMENTS

USE OF BENTLEY LOGO AND SPECIAL MARKS BENTLEY LOGO The company identity mark for Bentley consists of a white script capital B with the bottom chamber of the B filled green in a blue box. The mark is accompanied by logotype, Caslon 3, the reads “Bentley” with an underline and ®. Use. The mark will be used on all Bentley materials to identify the as produced by and for Bentley. The mark must be used on companyspecific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital B will not be used as a dominant design element in communications.

USE OF BENTLEY LOGO AND SPECIAL MARKS VERTICAL MARKS WITH BENTLEY LOGO The identity marks for the Bentley verticals consist the Bentley logo (outlined on page 3) in combination with logotype tagline in Caslon 3, specific to each of the 4 verticals-building, civil, geospatial, and plant. Use, The vertical mark will be used on Bentley materials specific to the vertical to identify them as produced by and for Bentley. Use of the vertical mark is left to the discretion of the Marketing Director for the respective vertical. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital B will not be used as a dominant design element in communications.

Correct use: When the Bentley logo does not appear anywhere else.

When the Bentley logo also appears elsewhere in the document

PROGRAM LOGOS Use. Identity marks for specific programs will be used in conjunction with the Bentley logo (outlined on page 3). The use of these marks will be determined by the program director or program marketing manager. The Bentley logo will be used when there is no approved logo associated with the program. All program logos must be approved the Chief Marketing Officer and designed by Creative Services.

USE OF LOGOS AND SPECIAL MARKS BENTLEY INSTITUTE LOGO The Bentley Institute program identity mark consists of blue circle icon with white columns set inside. The mark is accompanied by logotype, in Optima, that reads “Bentley Institute.” Use. The mark will be used on all Bentley Institute materials to identify them as produced by and for Bentley or Bentley Institute. The mark must be used on company-specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in any way. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here.

COLORS The official Bentley Institute colors are blue and black. For print color reproduction use blue (PMS 301) and black. When using process color, the build formula for blue is 100% cyan, 45 , 45 magenta, 18% black. The process build formula for black is 100% black. On the Web, for the closest web-safe color match, use these hexadecimal values: #084887 for blue and #000000 for black.

BENTLEY INSTITUTE PRESS LOGO The Bentley Institute program identity mark consists of blue circle icon with white columns set inside. The mark is accompanied by logotype, in Optima, that reads “Bentley Institute.” Use. The mark will be used on all Bentley Institute materials to identify them as produced by and for Bentley or Bentley Institute. The mark must be used on company-specific publications as appropriate(see company marketing identities) When the mark is used, its shape will not be altered in anyway. the mark will not appear with any other mark, symbol, logo, or logotype, other that the logotype designed for it and presented here.

USE OF LOGOS AND SPECIAL MARKS PRODUCT LOGOS Use. Identity marks for specific products will be used in conjunction with the bentley logo (outlined on page 3). The use of these marks will be determined by the marketing director or marketing manager. The product logos shown at right are the only ones approved by marketing. All product logos must be approved the Chief Marketing Officer and designed by Creative Services. In the case of products that do not have an approved logo, product names will be represented using Universe 67 Condensed as outlined in the Bentley typography standards on page 4 of this document.

CORPORATE POWERPOINT CORPORATE POWERPOINT/TEMPLATE+BENTLEY OVERVIEW A new look has been developed for the Bentley corporate powerpoint presentation. There is a template with which you can create your slides and a Bentley Overview presentation which you can use in its entirety or pull slides from to accent your own presentation. The template is saved as a Design Template (.pot file). This design template should make updating existing presentations to this new look easier. Using a Design Template supplies a consistent background, color scheme, and text and object formatting. MERGING PRESENTATIONS INTO NEW TEMPLATE To use the Design Template, save the .pot file into the Microsoft/Templates folder on your hard drive. When you are in PowerPoint (2003) open an existing presentation, click on the Design tab in the Formatting toolbar. This will replace the existing master settings with those from the new template. Both the template and the Bentley Overview can be downloaded from the Marketing Team Sharepoint site: http://marketing-team.

BE – USE OF LOGOS BE LOGOS The company identity marks for the BE properties consist of a white script lower case be in a blue box plus a logotype, in Futura BT, that reads “BENTLEY EMPOWERED” in call caps. A blue rule encompasses the mark and logotype for the different divisions is below in black. The mark is always accompanied by a logotype on Futura BT, that identifies the individual BE property (Conference, Awards, Magazine, Newsletter, Careers Network or User Group) Use. The mark will be used on all BE materials to identify them as produced by and for Bentley. The mark must be used on company specific publications as appropriate (see company marketing identities). When the mark is used, its shape will not be altered in anyway. The mark will not appear with any other mark, symbol, logo, or logotype, other than the logotype designed for it and presented here. The script capital “be” will not be used as a dominant element in communications.