Hewlett-Packard (HP) — крупная американская компания в сфере информационных технологий, поставщик аппаратного и программного обеспечения для организаций и индивидуальных потребителей. Штаб-квартира компании расположена в Пало-Альто (Калифорния, США). Компания предоставляет решения в области ИТ-инфраструктуры, персональных вычислительных систем и устройств доступа, услуги по системной интеграции, сервисной поддержке и аутсорсингу, а также устройства печати и средства вывода изображений.

HP invent logo. Scale and size. To communicate effectively while maintaining the integrity of our identity, three standard sizes of the HP invent logo have been created: small, medium and large. Use the size appropriate for the communications piece to ensure that the registration mark (®) is in the correct proportion for your application. The invent logo should not be reproduced smaller than .375” or 9.5mm in width. Color and imagery. The two-color HP corporate logo is used for corporate stationery, business cards and signage. Within this logo, the word “invent” is always black. The HP invent logo can also be shown in all black on a white background, or reversed to white when shown against a dominant color field. When used as a corporate sign-off on marketing materials, the HP invent logo can also be placed over an image or illustration. However, there must be sufficient contrast for clear legibility. Be mindful of the placement of the HP invent logo near a photograph of a person’s face or over a busy, distracting photo.HP invent logo.

Color palette. To ensure that color is consistently applied, we’ve chosen a 17-color palette for use in all HP communications. The palette is separated into dominant colors, supporting neutral colors and corporate colors. Combined with photography and ample white space, one dominant color holds a communications piece together. Choosing a color. Take advantage of the full range of colors in the palette by varying the dominant color of your communications pieces. Choose a dominant color that enhances the acompanying photography and content to create a unified message suited to your audience. Restrictions. Colors should not be segmented by customer or used to create sub-identities within the brand—doing so would not be consistent with our unified brand identity. Do not use colors other than those in the HP palette. Colors should never be tinted back, gradated or combined to create new colors.

Print specifications. Adhere to the specifications in these standards and use qualified vendors and reliable reproduction methods to ensure consistency of colors. To ensure color accuracy when matching colors for printed materials, use the PANTONE ® Color Matching System as your reference. The CMYK mixes are based on media tests using coated stock. The mixes may need to be adjusted to suit your process. Match to PANTONE standards.