About the American Heart Association.  The American Heart Association is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters working tirelessly to eliminate these diseases. We fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to save and improve lives. Our nationwide organization includes 144 local offices and nearly 2,700 employees. We moved our national headquarters from New York to Dallas in 1975 to be more centrally located. The American Stroke Association was created as a division in 1997 to bring together the organization’s stroke-related activities. Our Mission: Building healthier lives, free of cardiovascular diseases and stroke. Our mission drives everything we do. What We Do: To improve the lives of all Americans, we provide public health education in a variety of ways. We’re the nation’s leader in CPR education training. We help people understand the importance of healthy lifestyle choices. We provide science-based treatment guidelines to healthcare professionals to help ensure the best treatment for every patient, every time. We educate lawmakers, policy makers and the public as we advocate for changes to protect and improve the health of our communities.

Size Requirements/Minimum Size. American Heart Association. The AHA signature should be produced no smaller than ½" in vertical height measured from the tip of the flame to the baseline of “Learn and Live.” Small space version. If the space on your product is under ½" in height (such as specialty items like pens) you may delete “Learn and Live” and print the logo smaller than ½" in height. American Heart Association/American Stroke Association. The AHA/ASA signature should be produced no smaller than ¾" in vertical height measured from the tip of the flame to the baseline of “Learn and Live.” Small space version. The following version has been developed for items with a live area necessitating use of the AHA/ASA signature at a size smaller than the vertical height limitation of ¾". These items include but are not limited to pens, key chains, small ads, etc. This version should be used sparingly. If “Learn and Live” becomes illegible you may delete it in the small space version.

Colors. The standard red on all AHA/ASA products is Pantone® 485 or a four-color process combination of 100% Magenta and 100% Yellow. Our heart-and-torch should always be printed in our standard red. The color options shown on this page are for use with the wave graphic only. Sometimes our standard red color will fight with a color scheme chosen for a product line. We have chosen alternates for these instances. These should be used sparingly as our standard red is preferred. Note: Color samples shown are printed in four-color process and approximate the Pantone® colors.

Unacceptable Uses. A. Condensing, extending, skewing, distorting, manipulating, modifying or redrawing the signature in any way. B. Separating the heart-and-torch symbol from the logotype/slogan. C. Printing the signature in a screen or texture. D. Using the heart-and-torch symbol as a design device except on the covers of internal manuals. Do not use it to represent the words “love” or “heart” or as part of a logo, masthead or other graphic design. E. Printing type or other elements inside the area of noninterference. (See area of non-interference, page 3.5.) F. Altering the proportional relationship or the vertical and horizontal alignment of the elements in the signature. G. Printing the signature without the slogan. In some rare instances, deleting the slogan may be approved. Approval to delete it may be granted in cases when the slogan would be illegible because of its small reproduction size or because of technical limitations of the printing or manufacturing process. H. Retypesetting the logotype, slogan or both. I. Printing the AHA signature with a vertical height smaller than ½" (measured from the tip of the flame to the baseline of the slogan) or the AHA/ASA signature vertical height smaller than ¾" (measured from the tip of the flame to the baseline of the slogan).

Typography. Typography unifies our corporate identity system by adding consistency and continuity. Use the Times and Helvetica type families. Times is a classic, serif typeface that provides contrast to the contemporary simplicity of the sans serif Helvetica. The logotype, which contains the words “American Heart Association” or “American Stroke Association”, is set in a modified version of Times Roman. The slogan, which contains the words “Learn and Live”, is set in Times Roman Italic. The Times and Helvetica type families were chosen for their readability, compatibility with each other, and their clean, corporate look consistent with the AHA signature. The range of roman and italic, sans-serif and serif styles in differing weights provides a multitude of creative options and gives our communications materials a neat, consistent, professional appearance. It’s important to apply our corporate typefaces to our products in the letterforms’ original format. That is, don’t extend, condense or skew the letterform in any way. (See example under General Typography Guidelines, page 3.13.) By using Times and Helvetica letterforms in their original form, we will add another branding element to support the family feel of our products and make our information easier to understand and friendlier to our customers. See page 3.12 for typography exceptions. Following is a sampling of acceptable typefaces used on AHA and AHA/ASA materials.