DEFINITIONS.

Logo – The icon and logotype together make up the system

logo. As such, these elements should never be separated or

altered. (See System Logo below)

Icon – This cross with the ‘C’ incorporated into it was retained

from the former hospital logo and represents the link to CMH’s

history.

Logotype – This is the configuration of the name CMH

Regional Health System within the signature. The logotype must

be used as shown. There should be no type font substitutions

or proportion alterations.

ACCEPTABLE ARTWORK.

To ensure high-quality reproduction and the correct usage of the

corporate identity, it is imperative that you provide your vendors

with the proper materials. Do not use Xerox copies of logos,

mastheads or stationery. Camera-ready artwork is computergenerated

line art on photographic-quality paper that is

necessary for proper scanning resolution and clear reproduction.

Digital artwork is an electronic file of the logo, artwork, etc.

that vendors can work directly from to output for reproduction.

The vendor’s specifications and the nature of the project will

determine which form of artwork is required. Please contact

Community/Public Relations for materials.

COLOR.

The current approved corporate colors are Pantone 280,

Pantone 543 and black.

In any printed application, color should be applied only as

follows:

• 2 PMS colors – the icon is PMS 543, the logotype

and entity are PMS 280.

• 1 PMS color – there are two acceptable options:

• Both the icon, logotype and entity are printed in

100% PMS 280.

• The icon is a 40% screen of PMS 280 and the

logo type and entity are 100% PMS 280.

When the logo is to be printed in black, there are two

acceptable options:

• The entire logo is 100% black.

• The icon is a 40% screen of black, the logotype and

entity are 100% black.