l o g o m a r k.

A logo mark is concentrated communication, representing

the core of what a company or program believes,

projects, and provides. Our logo mark is a symbol

showing a natural unwinding and change of direction

that represents eliminating unhealthy habits and entering

a new and healthier life. Under certain circumstances,

this graphic may be used as a separate design

element, independent of the type. In those cases, it

should always appear as a screened back image and

never as the primary focus of any piece.

l o g o t y p e.

The logo type is the foundation of the logo mark,

adding validity and weight to the logo as a whole.

Designed to work together as a team, the logo mark

and logo type establish the backbone of the Healthy

Ohioans, small steps, big strides brand image. Used as a

unit, these elements help to build and promote lasting

awareness of the brand, while creating trust between

Healthy Ohioans.

n o m a n ' s l a n d.

This diagram illustrates the minimum

distance of empty space that must surround

the Healthy Ohioans logo. No other graphic

or type should enter this area except for the

logo with tagline. Please follow these simple

guidelines for implementing all print, Web,

multimedia, and alternate uses.

m e a s u r i n g u p.

When reproducing the logo on collateral

materials: Vertically, it can never appear

smaller than 1.5” or larger than 2.5” in

height. Horizontally, it can never appear

smaller than 1” or larger than 2” in height.

a w o r d f r o m o u r s p o n s o r s.

The logos and/or taglines of any sponsoring

entities must adhere to the “minimum

distance” guideline. Sponsors’ logos must be

no larger than 70% of the Healthy Ohioans

logo.

n e v e r :

1) Disproportionally stretch or scale the Healthy Ohioans logo.

The logo elements must be scaled proportionally as a unit

to maintain their design integrity.

2) Scale the logo mark and the logo type separately.

The logo elements must be scaled proportionally as a

unit to maintain their design integrity.

3) Skew the Healthy Ohioans logo

dimensionally on any print or collateral materials.

Multimedia and Web applications will have different

applied rules for the use of a dimensional logo.

4) Place graphics in the no man's land area

around the logo. See the diagram on the previous page

for these set dimensions. The logo should not be

placed in several color fields at once.

5) Change the distance between the logo mark

and the logo type. This will result in an unbalanced

appearance. The logo elements must be scaled

proportionally as a unit to maintain

their design integrity.

6)Alter the size relationship between the

logo and tagline. This will result in an unbalanced

appearance. The logo elements must be scaled

proportionally as a unit to maintain

their design integrity...

p i c k a c o l o r ,

j u s t n o t a n y c o l o r.

When designing new pieces for this

initiative, use only colors that appear

in the Healthy Ohioans color palette

to the left.

Please see identity section for use of

colors in the logo.

The colors shown on this page and throughout

the Brand Book have not been evaluated by

Pantone, Inc. for accuracy and may not match

the PANTONE Color Standards. Please refer to

the current edition of the PANTONE Color

Formula Guide for accurate colors. PANTONE®

is a registered trademark of Pantone, Inc.

The color chips shown are a CMYK

representation of the PMS colors.