Pfizer, Inc. — американская фармацевтическая компания, одна из крупнейших в мире. Компания производит самое популярное в мире лекарство Липитор (Аторвастатин, используется для снижения уровня холестерина в крови). Также компания продаёт следующие популярные лекарства: Лирика, Дифлюкан, Зитромакс, Виагра, Целебрекс, Сермион, Достинекс, Чампикс. Акции компании Pfizer включены в базу расчёта Промышленного индекса Доу-Джонса 8 апреля 2004 года. Штаб-квартира расположена в Нью-Йорке, а главный исследовательский центр находится в Гротоне, штат Коннектикут.

Logo: clear space. Always surround the Pfizer logo with the amount of clear space shown to ensure that the logo is easily identifiable as well as visible and legible wherever it appears. Clear space is the minimum “breathing room” maintained around our logo. It also defines the minimum distance between the logo and the edge of a printed piece. The clear space around our logo is equal to the height of the Pfizer logo. Do not position any text, graphic elements, or other visual marks inside the recommended clear space.

Logo: on backgrounds. Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable.

Logo don’ts. Ensure that our logo is clearly recognizable by using it properly, and do not alter it in any circumstances. Consider the logo version and the background it is placed on to provide the best legibility. The examples show various uses to avoid.

The Pfizer colors. The color palette is made up of the Pfizer blue and supportive neutral colors (black, gray, and white). The secondary color palette consists of a complementary set of bright colors that convey boldness and optimism.

The Pfizer primary typeface. Pfizer’s primary typeface is FS Albert. Modern, flexible, easy to read, open, and accessible, FS Albert is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications. When to use. Use FS Albert for all Pfizer printed communications where possible. Use FS Albert in rendered form for online and electronic applications. When use of FS Albert is not possible, use the recommended system typeface (see page X). The weights shown for FS Albert are approved for use. Purchasing the font. Pfizer does not own a company-wide license for FS Albert, and international copyright law forbids us from sharing the font both internally and externally.