Our master logo.

Our brand name is proudly chiselled in

crisp white letters onto a simple geometric

stone slab to reference Bath’s heritage. It’s

clean. It’s modern. It’s proud. It’s a stamp

of quality that unites our diverse range of

activities from the courses we teach to the

exceptional student experience we provide,

both on and off campus.

Our brand identity has to talk to many

audiences in many different voices, and

we are first and foremost a world-leading

academic institution for the study of

creativity, culture and enterprise. It must

have gravitas and credibility in this space,

so we have to keep our identity simple

and clean.

The logo utilises our new bespoke font to

reference the story of tradition and craft

with modernity and minimalism.

The logo must be applied consistently

and should in no way be manipulated or

recreated.

Where the Bath Spa University logo has to appear with a partner organisation the minimum space and minimum size usage guidelines should be followed. The Bath Spa university logo should always have at least equal prominence to co-brands in any sponsorship applications.

There are a few specific university initiatives that have their own distinctive sub-branding. This is to create clear signposting for students and businesses that wish to partner with the university for various activities. They have been carefully selected to form a simple brand architecture that helps us to keep all of our activities structured. The coloured box shadows the master brand logo and is in equal size. Type runs vertically to differentiate it from the logo-type, and is set with Bliss in sentence case, always centred horizontally.

Our new font has been designed to work harmoniously in two weights. It’s a title font and should be used in large sizes for titles on the cover of brochures, headlines in advertising and also on our ‘Space to’ proposition statements. It is not suitable for setting large sections of copy.