Университет Карнеги-Меллон (англ. Carnegie Mellon University, CMU) — частный университет и исследовательский центр, расположенный в Питтсбурге, (штат Пенсильвания, США). Изначально существовали Технические школы Карнеги, основанные Эндрю Карнеги в 1900 году. В 1912 году школа стала Технологическим институтом Карнеги и после 4 лет обучения начала присуждать степени бакалавров. Университет создан в 1967 году слиянием Технологического института Карнеги и Института индустриальных исследований Меллона. Главный кампус университета в 140 акров расположен в 3 милях от деловой части города Питтсбурга и граничит на западе с кампусом Университета Питтсбурга. Университет занимается исследованиями в области науки и техники, инноваций в областях робототехники и искусственного интеллекта. Университет также известен во многих других областях, включая менеджмент, экономику и лингвистику.

Career Services.The Carnegie Mellon wordmark and unitmarks are not to be recreated in a font—they are graphic files only. Please do not create your own unitmark. The Communications Design and Photography Group [email protected] will provide them to you free of cost. Carnegie Mellon University should appear in the primary color palette red, black or white and your unitmark should appear in black or white. Please refer to the brand architecture / unitmarks for how to use the wordmark together with other university entities. If you are interested in producing something for unofficial use like spirit items (i.e. event t-shirt, poster), read more at the Local Expression (page 19) section. • The name Carnegie Mellon University is the most important branded element. By placing the most emphasis on the university name, we reinforce the brand everywhere it appears worldwide. In addition, the university’s brand helps build equity in all the campuses, schools/colleges, departments and centers/institutes that are associated with it. Above all, we want to show that there is one Carnegie Mellon University and all of its campuses and programs are the same everywhere. • The Carnegie Mellon University wordmark always appears first. When “locked up” with the names of campuses and other entities, the Carnegie Mellon University wordmark takes the top position. • Some campuses schools/colleges, departments, centers/institutes and others in the university community currently have their own visual identities. To build equity in the overall university brand, which benefits everyone, we encourage the use of the official university brand architecture.• Note that in the visual identity of academic departments, only the department name appears, not the name of the school or college. The higher entity will visually be included in text somewhere on the marketing vehicle.

University colors. Using a consistent color palette helps build awareness and recognition for Carnegie Mellon. Be sure to use Pantone Matching System (PMS) color values, not the swatches here, to assure exactly the right match. Primary color palette Our main color is PMS 187 red, accompanied by black, white, light gray and dark gray. The official wordmark should appear in these colors. Tart a n plai d color palette In addition to the primary colors, the Carnegie Mellon tartan plaid inspires a second set of official colors. The tartan color palette is most effective when used for background colors on event materials and merchandise. Of f icia l Tart an Plaid The Tartan Plaid (official university plaid) is the preferred version for print. Carnegie Mellon Band members wear the official plaid in their kilts/uniforms. Wool material on a spool and wrapping paper sheets are available in the bookstore.

Official University seal. The official seal of Carnegie Mellon University from 1967 was originally reserved for only official documents, including diplomas, presidential and trustee minutes or other legal, academic or official university documentation—or on the highest awards or certificates. The seal can now also be used for FORMAL occasions and formal products, including items for commencement, specific gift items in brass, silver or pewter, appropriate clothing (sports coats), stationery and other items. Do not use the official seal in combination with the wordmark.

Web Colors. Below are the majority of colors used on www.cmu.edu and its sister sites. The primary university web colors are red (hexadecimal #990000) and dark gray (hexadecimal #464646). The secondary colors are only used to support the primary colors. Please stay within these colors for any graphics/text/ backgrounds used on your site.