Biddable Account Manager
Biddable Account ManagerThe role of the Biddable Account Manager is to manage and drive biddable media campaigns across PPC, Social & DSPs for key clients.
- Management of Biddable campaigns with a proven track record of delivering results against client objectives
- Management of Paid Search campaigns, Social Media campaigns & Display campaigns
- Manage and co-ordinate of direct reports to deliver multiple projects
- Media forecasting, planning, booking, and reconciling of digital campaigns
- Trafficking Campaigns - create click-through URLs (Creative/Text Links); plus tracking and conversion tags.
- Campaign reporting, analytics & recommendations - CPA, CPM or CPC metrics, monitoring KPI targets against actuals.
- You'll be tasked with creating a biddable viewpoint for the agency with a view to winning new business by differentiating the offering.
Your Profile
- Experience within biddable media in addition to paid search
- Extensive knowledge of Google AdWords, Microsoft AdCenter, bid management software, DSPs, Facebook, Twitter, LinkedIn
- Knowledge of analytics tools, specifically Google Analytics & Omniture
- Proficient in all Microsoft Office applications (Word, Excel, Access, PowerPoint)
- Strong knowledge of tracking and ad-serving technologies, in particular DoubleClick (DFA)
- Booking technology - Adazzle and DDS (for bookings)
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