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Bing (рус. Бинг) — поисковая система, разработанная международной корпорацией Microsoft. Bing был представлен генеральным директором Microsoft Стивом Балмером. Доступна по адресу http://www.bing.com/. Ранее имела следующие наименования и адреса: MSN Search (http://search.msn.com/) — с момента появления в 1998 году и до 11 сентября 2006 года; Windows Live Search (http://search.live.com/) — до 21 марта 2007 года; Live Search (http://www.live.com/) — до 1 июня 2009 года. Кроме того, с октября 2006 до января 2009 года действовал сайт Ms. Dewey (www.msdewey.com), а с августа 2007 до 30 июня 2009 года — Tafiti (tafiti.com), основанные на тех же технологиях Live Search, но имевшие иной, экспериментальный интерфейс. В настоящее время сайт Bing занимает 2-е место в списке самых популярных поисковых сайтов по объёму трафика, в отличие от которых обладает рядом эксклюзивных возможностей, таких как динамическое корректирование объёма информации, отображаемой для каждого результата поиска (например, только название, краткая или большая сводка).
Preferred logo versions. The full-color and reverse full-color versions of the Bing logo are the only two versions that contain the orange dot. For that reason, they are the preferred versions of the logo and should be used whenever possible. Reverse full-color versions of the Bing logo (with Bing in white and the dot over the letter i in orange) have been provided for use on dark backgrounds.
Brand the user interface with the Bing searchbox.
The Bing brand signature is required to appear on the same UI screen as the Bing searchbox.
One of the following Bing brand signatures must be used:
1. Bing text with trademark
2. Bing logo - full color or reverse
Bing Text Elements.
• References to the Bing name in text must always have an uppercase B.
• Never abbreviate Bing. For example, do not use BG, B Search, and so on.
• Never use Microsoft in the possessive form, such as “Microsoft’s Bing features are excellent.” Instead, use the company name as an adjective. For example, you can say “Microsoft Bing features are excellent.”
Refer to the supplemental Bing Partner Guidelines for details on copy/text guidelines.
Bing Logo Orientation.
The Bing brand signature should never vary in orientation from how it appears in the artwork provided in the product. Always position the Bing logo at a 0 degrees horizontal angle. Never tilt it or position it at an angle that is not perpendicular.
Refer to the supplemental Bing Partner Guidelines for details on the DO’s & DON’T when incorporating the Bing logo.
Bing Logo Minimum Size.
The graphic below shows the Bing logo at its smallest acceptable size. The logo (excluding the trademark symbol) should never be less than .625” in print or 45 pixels online.
Logos for dark backgrounds.
Use the reverse full-color versions of the Bing logo (with the “Bing” letterforms in white and the dot over the letter “i” in Bing orange) on dark backgrounds.
Because it would lack sufficient contrast with the dot over the letter “i”, the full-color version of the Bing logo should never be placed against an orange background. Never use the single color black Bing logo over the orange. If the Bing logo must appear on an orange background, use the single color reverse white version only.
Remember that the Bing logo should:
• Never appear connected to, or as part of, any other symbol or icon.
• Never be contained in a box, circle, or other shape.
• Never be modified in any way. Do not recombine the artwork elements together with other logos or graphics to create new artwork. Use the artwork as it is provided from the Bing branding team.
Clear space.
A minimum clearance must be maintained around the logo and other graphics and visual elements. The clear space (x) around the logo is equal to the height of the lowercase letter “n” in the word “Bing.”
Using the ‘results by Bing’ Attribution. The logos here are only to be used for display on Search Engine Results Pages when attribution is needed. The phrase preceding the brand is “results by” and it is localized as well as localizable. When the text + logo version is used in a market that requires ‘results by’ text to be localized, system text can be used. Partners can localize the text our use the localized strings provided in the appendix below. The font for ‘results by’ is verdana, 11px The color is #555 or white, depending on site background There are 6 px of space between the text and the logo.
Linking behavior.
The attribution graphic should be hyperlinked to http://bing.com.
The alt text for the graphic should be ‘search by Bing’ or ‘powered by Bing’