Национальная служба здравоохранения (англ. National Health Service — NHS) является общим названием для четырех государственных медицинских систем в Соединенном Королевстве. Система в основном финансируется за счёт общих налоговых поступлений, а не системы медицинского страхования. Служба здравоохранения предоставляет широкий спектр услуг в области медицины, подавляющее большинство из которых являются бесплатными для жителей Великобритании. Путешественники из ЕС, ЕЭЗ и Швейцарии в случае чрезвычайной ситуации также имеют право на бесплатную медицинскую помощь.

Logo. The NHS logo should, wherever possible, be reproduced in NHS Blue or black. If these colours are not available, the logo should be reproduced in the darkest colour being used, or reversed out of a colour. Remember a reversed out logo works better on dark backgrounds (see page 35). To reinforce our identity and aid recognition, NHS Blue (Pantone® 300) is the preferred colour and its use is encouraged. The NHS logo must never be reproduced in a tint of these colours, nor may it be altered in any way. Only use an original digital graphics file available from the NHS identity helpline on 020 7972 5261 or 020 7972 5250 or by visiting the NHS identity site at: www.nhsidentity.nhs.uk The logo is not intended to be ‘read’ in a phrase. For example when writing “The NHS working in your community”, the letters NHS may not be replaced by the NHS logo.

Background colour. When a coloured background is a solid NHS Yellow headings should be NHS Blue or black. Any other colour from the palette may be used as a coloured background for any communication. The heading may be any other colour provided you make sure your colour choices enhance readability. This is particularly relevant for people with impaired vision. Tints. Tints of our palette offer further diversity to the range of colours available and are particularly helpful when producing diagrams and charts. They also permit further creative opportunity for one and two colour communications. The NHS logo ad logotypes should never be reproduced as tints.

The exclusion zone. This is the clear area around the logo in which nothing else should appear. It may only be broken in the instances shown on pages 10-18. It helps to ensure clarity and improve the impact of the logo. This clear space (X) is proportional and is defined as the height of the NHS logo. The minimum size. To ensure visibility, readability and accessibility, the NHS logo may never be used smaller than the size used on business cards which is shown here. Position. Wherever possible the NHS logo should be positioned in the top right corner of the page. If this is not possible then it may be positioned at the bottom right.