The NHS logo should, wherever possible, be reproduced
in NHS Blue or black. If these colours are not available,
the logo should be reproduced in the darkest colour
being used, or reversed out of a colour. Remember a
reversed out logo works better on dark backgrounds
(see page 35).
To reinforce our identity and aid recognition, NHS Blue
(Pantone® 300) is the preferred colour and its use
The NHS logo must never be reproduced in a tint
of these colours, nor may it be altered in any way.
Only use an original digital graphics file available
from the NHS identity helpline on 020 7972 5261
or 020 7972 5250 or by visiting the NHS identity
site at: www.nhsidentity.nhs.uk
The logo is not intended to be ‘read’ in a phrase.
For example when writing “The NHS working in your
community”, the letters NHS may not be replaced by
the NHS logo.