Our master logo.
Our brand name is proudly chiselled in
crisp white letters onto a simple geometric
stone slab to reference Bath’s heritage. It’s
clean. It’s modern. It’s proud. It’s a stamp
of quality that unites our diverse range of
activities from the courses we teach to the
exceptional student experience we provide,
both on and off campus.
Our brand identity has to talk to many
audiences in many different voices, and
we are first and foremost a world-leading
academic institution for the study of
creativity, culture and enterprise. It must
have gravitas and credibility in this space,
so we have to keep our identity simple
The logo utilises our new bespoke font to
reference the story of tradition and craft
with modernity and minimalism.
The logo must be applied consistently
and should in no way be manipulated or