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Bath spa university college

Bath spa university college

Bath Spa University is a university based in, and around, Bath, England. The institution was previously known as Bath College of Higher Education, and later Bath Spa University College. It gained full university status in August 2005. It is the UK's sixth biggest provider of Teacher Education. In 2006 it was voted the 5th best modern university in the UK by The Sunday Times University Guide. The university was ranked in the top ten of creative universities in the UK by Which? in 2012 and 2013.
Our master logo.
Our brand name is proudly chiselled in
crisp white letters onto a simple geometric
stone slab to reference Bath’s heritage. It’s
clean. It’s modern. It’s proud. It’s a stamp
of quality that unites our diverse range of
activities from the courses we teach to the
exceptional student experience we provide,
both on and off campus.
Our brand identity has to talk to many
audiences in many different voices, and
we are first and foremost a world-leading
academic institution for the study of
creativity, culture and enterprise. It must
have gravitas and credibility in this space,
so we have to keep our identity simple
and clean.
The logo utilises our new bespoke font to
reference the story of tradition and craft
with modernity and minimalism.
The logo must be applied consistently
and should in no way be manipulated or
recreated.
Сo branding.
Where the Bath Spa University logo has to appear with a partner organisation the minimum space and minimum size usage guidelines should be followed. The Bath Spa university logo should always have at least equal prominence to co-brands in any sponsorship applications.
Оur logo — sub brands. 
There are a few specific university initiatives that have their own distinctive sub-branding. This is to create clear signposting for students and businesses that wish to partner with the university for various activities. They have been carefully selected to form a simple brand architecture that helps us to keep all of our activities structured. The coloured box shadows the master brand logo and is in equal size. Type runs vertically to differentiate it from the logo-type, and is set with Bliss in sentence case, always centred horizontally.
Typography — primary. 
Our new font has been designed to work harmoniously in two weights. It’s a title font and should be used in large sizes for titles on the cover of brochures, headlines in advertising and also on our ‘Space to’ proposition statements. It is not suitable for setting large sections of copy.