HP invent logo.
Scale and size.
To communicate effectively while maintaining the integrity
of our identity, three standard sizes of the HP invent logo
have been created: small, medium and large. Use the size
appropriate for the communications piece to ensure that
the registration mark (®) is in the correct proportion for
The invent logo should not be reproduced smaller than
.375” or 9.5mm in width.
Color and imagery.
The two-color HP corporate logo is used for corporate
stationery, business cards and signage. Within this logo,
the word “invent” is always black.
The HP invent logo can also be shown in all black on a white
background, or reversed to white when shown against a
dominant color field.
When used as a corporate sign-off on marketing materials,
the HP invent logo can also be placed over an image or
illustration. However, there must be sufficient contrast for
clear legibility. Be mindful of the placement of the HP invent
logo near a photograph of a person’s face or over a busy,
distracting photo.HP invent logo.